Goodbye Copywriting

I've always wanted to be a copywriter. In the past few years I became one.  And now I realised I hate being a copywriter.

The fact that people don't know how difficult it is to create even a sentence that is attractive, catchy and interesting.  Probably some copywriters have that ability to just flow it out. I finally found out I am not that creative.

The second fact is, like any artist, copywriters demand payment.  It's not something that is done just for free.  Copywriters need to sit down and think and plan out what to write.  We are the same as musicians, painters, carpenters, programmers and whatever else there is.  In my country, paying for art is stupid.  Musicians are thought to be playing for free.  Designers can design in two minutes.  What a load of bull crap.

That is why I am quitting this copywriting job.  When it works it's because of their product.  When it fails, it's because the copywriting is not powerful enough.  With the money they pay us they expect 100 times in return. 

So goodbye to copywriting.  I'll just stick to professional selling.